Insurer expands offering for international patients
Insurer BDU International has unveiled a new brand, becoming Further and offering enhanced services for international patients.
The company said that the rebrand builds on a legacy that has seen it evolve into an established player in the health insurance sector, offering affordable products to people across Europe, the Middle East, Africa and Asia.
“We are thrilled to launch Further and set out our ambition to give people around the world choice and access to the best medical expertise available,” said Frank Ahedo, CEO. “I have heard too many stories of people and their loved ones being burdened by serious diagnoses and treatments. Everyone should have choice and access to the best healthcare if they are faced with a serious medical condition, no matter what the location or cost.”
Ahedo also said that the health market is evolving dramatically, and Further will continue to be at the forefront of that change. “We have exciting plans and look forward to sharing them with our customers,” he said.