A global healthcare awareness initiative has been launched by drug delivery and development company CURE Pharmaceutical and global multi-stakeholder initiative United Smart Cities. The goal is to promote education and innovation in delivering cost-effective and sustainable treatments to the global population and the collaboration was borne from concerns about rising healthcare costs.
“CURE was founded on the principles of affordability and global accessibility of medications,” said Rob Davidson, CEO of Cure Pharmaceutical. “We are driven to finding healthcare solutions for people of all ages and demographics and we are honoured to be in service to this cause with United Smart Cities. Our mutual goal is to invigorate health and elevate living standards through education and sustainable new technologies.”
Kari Eik, United Smart Cities Co-Director and Secretary General of the Organization for International Economic Relations ─ one of the organisations that established the United Smart Cities programme ─ commented: “We are happy to add CURE Pharmaceutical into United Smart Cities’ private sector partnership pool. Health infrastructure is a key focus area for the United Smart Cities programme, and we look forward to engaging with health solution providers from diverse sectors to jointly contribute to the development of robust, sustainable health infrastructure for smart sustainable cities worldwide.”